Recruiting is never as straightforward as we want it to be. The recruitment landscape is far from static, with constant changes affecting how, who, and when we hire. With the combined effect of the pandemic and Brexit, however, the past few months have thrown employers and employees alike a curveball, with the balance between the number of vacancies and the number of available candidates skewing dramatically. If you’ve seen an increase in your hiring needs but a reduction in jobseekers, you’re not alone: in fact, 80% of UK employers are planning to hire within the next year but have witnessed a scarcity of top-quality candidates.
The good news is there’s a huge deal of untapped talent just waiting to be discovered: the secret is in attracting passive candidates.
Unlike active candidates, who are actively searching for employment via job boards and other traditional forms of media, passive candidates are those who are presently employed. Although these passive candidates may not be searching for a job, they may well be interested in your opportunity: according to LinkedIn, the number one reason people change careers is that they’re faced with the opportunity to do so, while a recent Glassdoor report suggests that 85% of employed people are open to switching jobs.
If your recruitment strategy is focused solely on those who are actively seeking employment, you’re likely to be missing out on key talent: passive candidates account for 70% of the global workforce, which is a colossal chunk of the market that mustn’t be missed. It’s not just the quantity, however: research has shown that passive candidates are 120% more likely to make a strong impact at your company. Sourcing and hiring passive talent is, therefore, crucial, but how do we go about it?
We believe that the strongest recruitment campaigns are those that target both active and passive candidates by combining traditional job boards with social media. In fact, the significant shift in social media usage afforded by the pandemic means there’s never been a better time to showcase your opportunities to passive candidates using platforms such as Facebook, Twitter, and LinkedIn.
At Point 13 Media, we have a suite of social media recruitment solutions primed and ready for your next campaign. We’ll work with you from start to finish, creating a social strategy that targets your ideal employees – all fully in line with your branding.
With our help, you can:
- Target candidates using bespoke targeting to build an audience
- Advertise to relevant audiences within a specific geographical location
- Present your roles on several social channels, as well as websites candidates use every day
- Take action by proactively searching for and contacting your ideal employees, rather than waiting for them to apply
- Showcase what makes your company unique – with 80% of job seekers looking for a people and culture fit before considering applying, highlighting your benefits and strengths mustn’t be overlooked
- Create compelling and engaging adverts that align completely with your branding
We believe that seeking passive talent and initiating a conversation with a candidate is much more fruitful than simply waiting for them to walk through the door. We know it’s a challenging time at the moment, but we’d love the chance to help you take the pressure off your hiring needs. If you need assistance with planning your social media recruitment strategy and attracting passive candidates, please get in touch.
